Now you can see us in the subway or metro, whatever you like to call it.
PhoneBox is making a huge campaign to introduce the weekly plans!
These plans are perfect for travelers who are visiting just for a few weeks.
But, of course there are still 30 days plans with a lot of data and affordable prices.
The focus of the campaign is the speed offered to the clients.
As a team made of foreigners we know how is important to get some information right away, like check the google maps for the bus you need to take, talk to your friend that went to a different place than where you are, and upload your photos online, obviously!
That’s why we work with the best providers to offer you a 5GB speed!
In the ad written: “No need to buckle up! This train won’t go as fast as our LTE 5GB/Network!”, the passengers of the train are able to scan a QR code and check all benefits PhoneBox can offer in a landing page made specifically for them.
Through this page, it’s simple and fast to apply for a mobile plan with PhoneBox.
The campaign consists of vertical cards in the train of Canada line. There are also poster ads in the Vancouver City Center station, the one closer to our store in Seymour street. That way it’s easier to find us.
You can see it when you are arriving at the station, in a big wall closer to the escalator and when waiting for the train to arrive, on the other side of the tracks, going to the YVR airport direction.
It’s the first time PhoneBox is advertising around the city in such a big and visible space.
The Canada Line of the Vancouver Metro was chosen because in this line the trains go all the way to the YVR Airport, so all the travelers coming to the city, that are looking for a mobile service, will know about the company.
When planning this advertisement we thought, since our target audience are travelers and students, the young generation; it should be simple, have only essential information with easy words, so it’s easy for foreigners to understand. It should be a brief and fun design that calls people’s attention, with eye-catching advertisements and a memorable theme.
Even though the main public are the foreigners, the intention was not to restrict the campaign, or make it look like it was just made for travelers. So residents are also invited to take a look at the offers.
The goal with this campaign is beyond the conversion of more clients, but brand awareness.
Soon, most people that live in Vancouver can recognize that they’ve heard about PhoneBox before and it’s worth it to check it out.
